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The Importance of Product-Focused QA Practices and Understanding

Bisma Latif
4 min readDec 2, 2024

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In today’s competitive software landscape, quality assurance (QA) is no longer just about catching bugs — it’s about ensuring a product achieves its intended value for both the business and its users.

Adopting a product-focused QA approach bridges the gap between technical precision and user satisfaction.

Here’s a deep dive into why this mindset matters and how it transforms QA into a strategic contributor to product success.

1. QA Beyond the Checklist

In traditional QA, testing often revolves around verifying requirements and ensuring compliance with specifications. While this is essential, it can lead to a “checkbox” mentality where the bigger picture — the product’s purpose — is overlooked.

Product-focused QA, on the other hand, takes a broader perspective:

  • It aligns testing with business objectives and user needs.
  • It emphasizes the why behind features and ensures the product fulfills its mission.

Example: In an e-commerce platform, checking if a product can be added to the cart is functional testing. But product-focused QA would also evaluate:

  • How seamless the cart experience is across devices.

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Bisma Latif
Bisma Latif

Written by Bisma Latif

A writer, coder, and an avid reader, who puts her soul in everything she does! LinkedIn: https://www.linkedin.com/in/ibismalatif/

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